Cycle chic is the culture of bicycle commuting in fashionable, everyday clothes and accessories. It aims to take back bike culture by showing how the bicycle once again can be an integral, respected and feasible transportation option, free of sports clothes and gear, and how it can play a vital role in increasing the life quality in cities. Cycle Chic is associated with the utility cycling practiced in bicycle-friendly cities such as Amsterdam and Copenhagen. It is a growing trend in cities that are now investing in bicycle infrastructure, education and facilities.
Coined by filmmaker and photographer Mikael Colville-Andersen, Copenhagen Cycle Chic is a famous street style photography blog that celebrates everyday people choosing the bicycle as their main means of transportation. The blog has spurred a global movement to normalize urban cycling while promoting the idea that cycling infrastructure should fit around the needs of women in high heels. The message may seem odd to many transportation planners, but if everyday cycling cultures are to flourish, roads must be designed for a slow city that embraces safety and pedestrian-friendly features.
Blacksburg Cycle Chic is a unique town-Tech collaborative celebration that will showcase local groups striving towards regional transportation sustainability and active lifestyles while revealing bicycle heroines (and heroes!) in our Hokie community. Opening with presentations on cycle chic culture and concluding with a full fashion show where the runway is a cycle path, it will be a wheel stylish evening with the winning combination of fashionable clothing, women and bicycles. Blacksburg Cycle Chic is not only about pretty people on pretty bikes, it’s about inspiring others to rediscover their bikes for transportation. Come take part in Blacksburg Cycle Chic – a big idea for a small city where the models are everyday citizens and student cyclist commuters.
Blacksburg Cycle Chic kicks off the New River Valley’s Clean Commute Days and National Bike Month May.
Great! There is some funky light grey-on white text going on above - makes it hard to read...Erik
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